Everett M. Rogers was born March 6, 1931 and died October 21, 2004. Rogers was a leading communications scholar who is best known for his diffusion of innovations theory and coining the term "early adopter."
Roger's idea of the diffusion of innovations was that there were 5 different sets of adopters of new technology. The innovators comprised 2.5%, then came early adopters (13.5%), early majority (34%), late majority (34%) and finally the laggards (16%). Each of these adopters are based on certain factors such as their awareness, interest, and adoption. Certain people may be early adopters for one thing but late majority for another.
This work and others earned Rogers an Award for Achievement in Entertainment Education.
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